Product Marketing Strategy
Unify your stakeholders and departments on the common understanding of your user's needs.
A product marketing strategy is a multi-faceted approach to understand the customer and guide the business toward fulfilling the customer's needs effectively.
A product marketing strategy is a multi-faceted approach to understand the customer and guide the business toward fulfilling the customer's needs effectively.
Camille will compile and analyze data and conduct surveys and interviews to inform a well-rounded product marketing strategy that includes:
- Competitive intel and market research
- Positioning and messaging
- Go to market
- Sales enablement
Brand Audit
Take the pulse on your company's brand. With all that employees have on their plates, it's too easy to lose track of the big picture.
A brand audit will analyze and highlight how your brand is performing relative to your expectations and competitor brands.
A brand audit should be done regularly, but is especially necessary when a company plans to rebrand, build a new website, or update their brand playbook.
A brand audit will analyze and highlight how your brand is performing relative to your expectations and competitor brands.
A brand audit should be done regularly, but is especially necessary when a company plans to rebrand, build a new website, or update their brand playbook.
A brand audit consists of an analysis of the following elements:
- Brand positioning and competitive analysis
- Brand channels and communications
- Customer and industry analysis
- Customer Journey
- Brand strategy and SWOT analysis
Experiential Marketing Strategy
Curate memorable experiences that increase awareness and emotional connection with your brand.
An experiential marketing strategy takes a brand strategy to the next level with a plan for action.
Humans are emotional decision makers. Give your brand life and connection by creating ways for humans to experience your brand emotionally.
An experiential marketing strategy takes a brand strategy to the next level with a plan for action.
Humans are emotional decision makers. Give your brand life and connection by creating ways for humans to experience your brand emotionally.
An experiential marketing strategy can be rooted in three domains:
- Digital content
- Community and events
- Partnerships
Other Services
- Brand playbooks
- Product white papers
- Marketing frameworks
- Blog articles
- Active lifestyle modeling & stunts
- Visual content production